The play on Nike's "Just Do It" campaign in this ad is them saying "Just Douche It" because the guy is wearing athletic clothing and he is eating unhealthy stuff, making him look like a douche bag. Nike clothing has been associated with douche bags for some time now and this ad recognizes that and pokes fun at it. They even use colors synonymous with douche bag guys and they capture the true essence of a douche bag with his sun glasses.
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